Why content is important for your website?

by Administrator 15. March 2012 04:10

Since the usage on Internet and content writing is increasing day by day, developing an up to date and informative website for the company is the new trend in the market. The only medium that communicates with the masses and announces the existence of the websites is the content. Consequently, the importance of unique and keyword rich content for the websites is also mounting. Internet is known to be the one stop shop to get information about any topic, place or thing. Thus, whenever a websites is designed special attention must be given to the content. While developing the website, one can get the content written by any content writing company.

A dexterously written content has various advantages for the website to be search engine friendly. It is the key of getting more and more customers by attracting search engines and growing the site traffic. Further, the well written content also contains useful and updated information for the existing customers. The job of developing quality content can be outsourced to any content writing company that has efficient content writers. Professional content writing can effectively increase the search engine optimization for the website and boost the visibility. Some of the benefits of professional content writing are as follows:

    1.It gives a brief idea to the visitor the website holder, his business activities, functionality, and operations.

    2.Using appropriate keywords and key phrases in the write up can increase the rankings in search results and the search traffic of the websites.

    3.Useful content in the basic running siabout te helps in drawing visitors to the site and convert the visitor into end customers

    4.Rich and well written content helps in increasing the stickiness of the website and the visitors are bound to come again.

While developing the content, one can take helps from any content writing company, which holds expertise in content writing. A professional content writers can create the content keeping in mind all the necessity of the industry. The content gradually serves two purposes i.e. to market the product or services and helps to reach top of search engine results. The writer must maintain a proper balance in developing the web content. When writing the content, try to squeeze more keywords, which can attract the attention of search engines. Thus, content writing holds special significance for every website and plays a major role in making it reader and search engine friendly.

Advantages of an e-commerce website

by Administrator 15. March 2012 04:06

What is Electronic Commerce?

Officially, electronic commerce is “... the paperless exchange of goods or services through the use of electronic data”. 

This term has been in use for dozens of years and was originated to describe the transfer of data between two companies through dedicated or dial up connections. It wasn’t until the advent of the public Internet that e-commerce became a household word. Today, the more typical definition of e-commerce is “To sell goods or services on the web.”

This type of e-commerce is definitely here to stay. Growth of Internet based sales is growing in double digits and the growth of Internet use by the public is still showing dramatic increases. The ease of placing an order online has brought the buying public to Internet sales. The technology may change but the market will remain.

The true benefits of the Internet as an electronic commerce medium are easy to delineate. The web allows almost instant change to your entire business structure, merchandise, pricing, marketing, promotions and sales process. In fact, the Internet will allow you to change all of this from customer to customer. Unfortunately this is only useful if you have a web site that will allow it to occur. Static HTML sites cannot give you the ability to let the site customize it’s self to the customer. You need sophisticated computer programs running your e-commerce site.

E-commerce actually helps flatten the playing field between large and small businesses. In fact, many customers would rather do business with a small company rather than a large one because the customer service is more personal and interactive. The cost of creating an online store has dropped dramatically over the last 10 years. Today even a small retail store can have a valid online e-commerce site starting under $2000.00.

The biggest roadblock to getting an e-commerce site off the ground today is the cost of marketing the site. Just about every small business can afford the two or three thousand it costs to create a real, viable, personalized e-commerce site. The costs of marketing can run ten times that amount if you hire a professional company to help. However much of the work can be done by you or one of your employees. This will greatly reduce the cost. But to do this will require an investment in time.

The Internet has little in common with your physical store. Internet users have totally free access to your information through search engines. As a site owner you find yourself in the precarious position of having to market to the search engines to get good placement in searches and to your potential customers. You purchase advertising for your physical store. On the Internet you are marketing to the visitor and the search engines. 

Any e-commerce software worth it’s salt will provide you with a full featured site that is easy to maintain. It should also give you ample support for marketing your site to search engines for new visitors and to your existing customers. There are tried and true methods of both.

  • Opt-in email advertising
  • Search engine optimization
  • Pay-per-click advertising
  • Affiliate marketing
  • In-site promotions (Coupons, Discount Cards, Specials, Featured Items)

If the e-commerce solution you are looking at does not offer these methods and support, find another e-commerce solution.

The complexity of online credit card payments has been reduced dramatically. A few online merchant account companies have bundled the entire process into one inexpensive and simple to use and understand process for the average online e-commerce site. If you need custom features they are available but, for most companies, the standardized processes work just fine.

The complexity of finding someone to host your e-commerce site has also been reduced over the years. Your best bet is to host your e-commerce solution with the company you purchased the solution from. When you do this you can rest easy about functionality problems. It will not matter whether it is the software or the hosting solution… the same people are responsible for making it work.

If you are interested in getting into the e-commerce game, start with your e-commerce solution provider. They will be able to help you with every other aspect of the start up.

Contact us with any questions you may have. We can help.

Techno Web Mart.
09029284396
sales@technowebmart.com

E commerce

Most Important points When Launching Your Website

by Administrator 15. March 2012 04:05

Launching your website forms one of the most important aspects of any business that is looking to grow on the web, a moment that holds of immense value, a moment that has the potential of determining the fate of your website. With the competitive atmosphere on the web touching new heights, one thing is for sure, that your site isn’t going to get many second chances. Remember First impression is the last impression; the first impression of your website is what forms your brand’s image on the world of web.

That is why when it comes to launching your site on the world of web, its always advised to make sure that you have all the fronts covered that could ensure that perfect flying start for your venture. Only when you are thoroughly satisfied with your site and have tested it in all aspects, should you move forward with the prospect of launching it.

Here are some important points to consider before launching a website:

  • Is your site’s purpose easy to comprehend: Always make sure that your site’s purpose of existence is easily comprehensible and that its services are always on the front and easy to understand.
  • Are all the links working properly: Test beforehand whether all the links of your website are working properly or not, broken links not only irritate the customer, they also blow the credibility of your site.
  • Easy to Navigate: Another important fact that you should be in your radar is, whether or not your site is easy to navigate. A good site should always be easy to navigate and should always anticipate user behavior.
  • Search Engine Optimized for target audience: Make sure that your site is search engine optimized for your target audience and has the right mix of keywords. Making sure that your site always acquires the top spot in search engines can do a world of good for your business.
  • Test it on all browsers and Operating systems: Before launching your site make sure that it runs properly on all the browsers and Operating systems. As different people use different browsers and Operating systems, its always advisable to test your site first and then launch it.

Keeping these essential points before you launch your site, go a long way in ensuring that your site develops that niche brand image that stands it apart from the rest of the competition. As per as the traffic on your site is considered, if you take care of these points, rest assured the world of web will take care of the traffic on your site.

Web Designing

How to Attract Customers with an Effective Web Design

by Administrator 15. March 2012 04:03

No one can underestimate the power of web in today’s world. With the user base that the Internet enjoys the world over, this is one medium that can boast your business prospects in an instant. Whereas the positive side of the web world is the number of users that are presently accessing it, the negative side is the number of websites that are currently flooding the Internet. As of 2008, there were already 182 million websites flooding the internet, so grabbing the attention of the user on the Internet is not only a specialized task, it is also something that decides the success of your venture.

Having an effective web design is always considered to be a start when it comes to attracting customers onto your site. An effective web design is not only simple, it is also revealing in a sense that the user can easily make out what your site is all about. Here is how having an effective web design helps in attracting customers onto your site:

An effective web design ensures simplicity: Having a simple and revealing design is not only user friendly; it also ensures that your site’s purpose is easily visible on the world of web.
  • Technologically compliant: An effective web design is always compliant with the latest technologies. Something that ensures that your site remains consistent when operated under different environments like different Browsers and Operating system.
  • Pleasing Look and feel: An effective web design should have a pleasing look and feel, a color scheme that goes along with the theme of your site and fonts that are easy to comprehend.
  • Uses the right keyword: An effective web design team uses the right keyword to promote your business, while always keeping your target audience in mind. Something that helps in the promotional aspects of your site.
  • Better response time: An effective web designs ensures that your site’s performance is always spot on, it makes sure that your site loads quickly and that the user on your site never has to wait because trust me the consumer doesn’t like to wait.

When it’s all about your dream business, everything has to be perfect and having an effective web design is the certainly the way forward.

Web Designing

Market your Presence on the Web and that too within a Budget

by Administrator 15. March 2012 04:01

Businesses on web are no exception to this rule. Every business that is running on the web needs ample returns to continue functioning, returns that are guaranteed by the traffic that your site generates and traffic that in turn depends on the Search Engine optimization services that you opt for. While SEO is pretty much a necessity for each business that operates online, it comes at a price too.

Over the time a lot of companies which work on constrained budgets have been employing Innovative strategies to market their presence on the Internet, some of which have been pretty useful too. Here is the list of Innovative marketing strategies that don’t hurt your purse:

  • Pay per click Search engine Marketing: PPC marketing is one of the most cost effective ways of marketing your presence, PPC enables you to reach your customers at the precise moment they are looking for your services or products.
  • E-mail marketing: Not only is E-mail marketing economical, it also lets you reach a wider audience in a short span of time, this is one method that is certainly gaining mileage with each passing day.
  • Use of Analytics tools: A lot of people underestimate the role of analytics tools for their website’s success. But the truth is that not only does these tools help in deciphering the pattern of visits on your site, they are also pretty useful in understanding what is going wrong with your marketing and how can the same be improved.
  • Outsourcing: This is one of the most widely used ways to cut on costs these days. Outsourcing your SEO from somewhere else not only saves you a lot of money, it also ensures that you get Quality work and that too on time, that is if you choose the right outsourcing location for the same.

Well, with Internet, nothing is impossible these days. Using these Innovative marketing strategies will not only save you money, it will also ensure that your site gets the traffic it deserves and in turn the returns that you have always dreamt of.

SEO

Benefits of E-commerce Website for your Business

by Arun 15. March 2012 03:59

The scope of e-commerce has changed forever, with regional boundaries now outclassed, the evolution of Internet has made E-commerce the most effective and convenient way of buying/selling products online. No wonder the E-commerce marketplace has emerged as one of the quickest ways of exchanging goods and services globally.

Over the years E-commerce has grown into a huge industry with US alone generating more than $175 billion in revenues from it, an industry that is growing at a healthy rate of 17%. In the past few years a lot of new e-commerce ventures have stolen the market share from established traditional retailers and more importantly have done the same in no time at all. E-commerce has turned out to be the most efficient way of promoting one’s products online and also ensuring a truly global appeal for the same.

If you are looking for that expansive growth percentage for your business and an unlimited marketplace for your products, then selling your products online is the way forward for you. Here are some of the advantages of having an E-commerce website for your Business:

  • Global reach for your products: Since the whole world becomes your market with e-commerce, the opportunities are immense. An e-commerce website gives you the option of promoting your products world over and in turn ensures massive ROI for your business.
  • Advertises your products 24*7: Having a website to sell your products ensures 24*7 visibility for your products, plus the very fact that these products can be bought from anywhere in the world makes your business a true money minting machine.
  • Economical and efficient mode of Operation: Having a website to sell your products is not only an economical way of doing business as against the traditional methods; it is also one of the most efficient ways.
  • Fast and secure way: Not only is this a fast and secure way of doing business, it also helps reduce delivery time, labor cost etc. and also gives the buyer the all important advantage of buying products from the comfort of his home.
  • Saves time, increases turnover: Having e-commerce website not only saves you a lot of time, the hassle free procedure also ensures an increased turnover for your business.

Having E-commerce website is one of the fastest ways of giving your business that global audience it deserves and the Return on Investments that you have always dreamt of. With the world turning virtual with each passing day, the advantages of using the web to sell your products online are immense, an opportunity that is not to be missed at any cost.

E commerce

Ways to Speed Up Your Site

by Administrator 28. February 2012 01:10

The load time of websites is one of the most important factors affecting its usability; most Internet users will just skip a site altogether if it fails to load within a couple of seconds. Below you will find the summary of the “Speed Up Your Site” series. Those are simple yet effective ways to make sure that your website is running fast. You can click on each point to read the article with comments from the readers.

  1. Optimize Images: always use the “Save for the web” feature included on image editing software. Images represent the heavier load on virtually any website so make sure you are optimizing them. Alternatively you can also turn to an online image optimizer.
  2. Image Formats: apart from optimizing images it is important that you choose the right format. JPEG format is suitable for photographs or true-color images. The GIF format should be used with flat-color images like logos or buttons. PNG works very similar to GIF but it supports more colors.
  3. Optimize Your CSS: most websites are designed with CSS nowadays. Make sure to aggregate and clean your CSS. CleanCSS is an online tool that will merge similar selectors, remove useless properties and remove the whitespace from your code.
  4. Use a Slash on Your Links: when a user opens a link on the form “http://www.domain.com/about” the server will need to figure what kind of file or page is contained on that address. If you include a slash (/) at the end of the link the server will already know that this is a directory page, reducing the load time of the site.
  5. Use the Height and Width Tags: many people forget to add the Height and Width tags on image codes. Those tags will make sure that the browser knows the size of the image before loading it. The result is that it will reserve a spot for the images while loading the rest of the page, speeding up the whole process.
  6. Reduce the HTTP Requests: when opening a web page every object (images, scripts and the line) will require a round trip to the server. This latency can add several seconds to the load time of your site. Make sure to reduce the number of objects and to combine CSS files and scripts together.
  7. Add an Expires or a Cache-Control Header:

    There are two aspects rule:                                                                                                                                                          1:For static components: implement "Never expire" policy by setting far future Expires header.                                  2:For dynamic components: use an appropriate Cache-Control header to help the browser with conditional requests.

  8. Gzip Components:

    The time it takes to transfer an HTTP request and response across the network can be significantly reduced by decisions made by front-end engineers. It's true that the end-user's bandwidth speed, Internet service provider, proximity to peering exchange points, etc. are beyond the control of the development team. But there are other variables that affect response times. Compression reduces response times by reducing the size of the HTTP response.

    Starting with HTTP/1.1, web clients indicate support for compression with the Accept-Encoding header in the HTTP request.

          Accept-Encoding: gzip, deflate
  9. Put Stylesheets at the Top: While researching performance at Yahoo!, we discovered that moving stylesheets to the document HEAD makes pages appear to be loading faster. This is because putting stylesheets in the HEAD allows the page to render progressively.

How to Fix Crawl Errors in Google Webmaster Tools

by Administrator 17. December 2011 04:56

Looking at 12,000 crawl errors staring back at you in Webmaster Tools can make your hopes of eradicating those errors seem like an insurmountable task that will never be accomplished. The key is to know which errors are the most crippling to your site, and which ones are simply informational and can be brushed aside so you can deal with the real meaty problems. The reason it’s important to religiously keep an eye on your errors is the impact they have on your users and Google’s crawler.

Having thousands of 404 errors, especially ones for URLs that are being indexed or linked to by other pages pose a potentially poor user experience for your users. If they are landing on multiple 404 pages in one session, their trust for your site decreases and of course leads to frustration and bounces.

Webmaster Tools Crawl Errors

You also don’t want to miss out on the link juice from other sites that are pointing to a dead URL on your site, if you can fix that crawl error and redirect it to a good URL you can capture that link to help your rankings.

Additionally, Google does have a set crawl budget allotted to your site, and if a lot of the robot’s time is spent crawling your error pages, it doesn’t have the time to get to your deeper more valuable pages that are actually working.

Crawl Errors with Arrows

Without further ado, here are the main categories that show up in the crawl errors report of Google Webmaster Tools:

HTTP

This section usually returns pages that have shown errors such as 403 pages, not the biggest problems in Webmaster Tools. For more documentation with a list of all the HTTP status codes, check out Google’s own help pages. Also check out SEO Gadget’s amazing Server Headers 101 infographic on SixRevisions.

In Sitemaps

Errors in sitemaps are often caused by old sitemaps that have since 404’d, or pages listed in the current sitemap that return a 404 error. Make sure that all the links in your sitemap are quality working links that you want Google to crawl.

One frustrating thing that Google does is it will continually crawl old sitemaps that you have since deleted to check that the sitemap and URLs are in fact dead. If you have an old sitemap that you have removed from Webmaster Tools, and you don’t want being crawled, make sure you let that sitemap 404 and that you are not redirecting the sitemap to your current sitemap.

Image of Old Sitemaps and URLs 404'ing

From Google employee Susan Moskwa:

The best way to stop Googlebot from crawling URLs that it has discovered in the past is to make those URLs (such as your old Sitemaps) 404. After seeing that a URL repeatedly 404s, we stop crawling it. And after we stop crawling a Sitemap, it should drop out of your "All Sitemaps" tab.”

Not Followed

Most of these errors are often caused by redirect errors. Make sure you minimize redirect chains, the redirect timer is set for a short period, and don’t use meta refreshes in the head of your pages.

Matt Cutts has a good Youtube video on redirect chains, start 2:45 in if you want to skip ahead.

Redirect Chains Kills Crawlers

Google crawler exhausted after a redirect chain.

What to watch for after implementing redirects:

  • When you redirect pages permanently, make sure they return the proper HTTP status code, 301 Moved Permanently.
  • Make sure you do not have any redirect loops, where the redirects point back to themselves.
  • Make sure the redirects point to valid pages and not 404 pages, or other error pages such as 503 (server error) or 403 (forbidden).
  • Make sure your redirects actually point to a page and are not empty.

Tools to use:

  • Check your redirects with a response header checker tool like URI Valet or the Check Server Headers Tool.
  • Screaming Frog is an excellent tool to check which pages on your site are showing a 301 redirect, and which ones are showing 404 errors or 500 errors. The free version caps out at 500 pages on the site, beyond this you would need to buy the full version.
  • The SiteOpSys Search Engine Indexing Checker is an excellent tool where you can put in a list of your URLs that you submitted as redirects. This tool will allow you to check your URLs in bulk to see which ones are indexing and which ones are not. If your original URLs that you had redirected are no longer indexing that means Google removed the old URL from its index after it saw the 301 redirect and you can remove that redirect line from your .htaccess file now.

Examine your site in the text only version by viewing the cached version of the site from the Google SERP listing of the site, then select the text-only version. Make sure you can see all your links and they are not being hidden by Javascript, Flash, cookies, session IDs, DHTML, or frames.

Always use absolute and not relative links, if content scrapers scrape your images or links, they can reference your relative links on their site and if improperly parsed you may see not followed errors show up in your Webmaster Tools, this has happened with one of our sites before and it’s almost impossible to find out where the source link that caused the error is coming from.

Not Found

Not found errors are by and large 404 errors on your site. 404 errors can occur a few ways:

  • You delete a page on your site and do not 301 redirect it
  • You change the name of a page on your site and don’t 301 redirect it
  • You have a typo in an internal link on you site, which links to a page that doesn’t exist
  • Someone else from another site links to you but has a typo in their link
  • You migrate a site to a new domain and the subfolders do not match up exactly

Best practice: if you are getting good links to a 404’d page, you should 301 redirect it to the page the link was supposed to go to, or if that page has been removed then to a similar or parent page. You do not have to 301 redirect all 404 pages. This can in fact slow down your site if you have way too many redirects. If you have an old page or a large set of pages that you want completely erased, it is ok to let these 404. It is actually the Google recommended way to let the Googlebot know which pages you do not want anymore.

Redirect 404 Errors

There is an excellent Webmaster Central Blog post on how Google views 404 pages and handles them in webmaster tools. Everyone should read it as it dispels the common “all 404s are bad and should be redirected” myth.

Rand also has a great post on whether 404’s are always bad for SEO also.

Restricted by robots.txt

These errors are more informational, since it shows that some of your URLs are being blocked by your robots.txt file so the first step is to check out your robots.txt file and ensure that you really do want to block those URLs being listed.

Sometimes there will be URLs listed in here that are not explicitly blocked by the robots.txt file. These should be looked at on an individual basis as some of them may have strange reasons for being in there. A good method to investigate is to run the questionable URLs through URI valet and see the response code for this. Also check your .htacess file to see if there is a rule that is redirecting the URL.

Soft 404s

If you have pages that have very thin content, or look like a landing page these may be categorized as a soft 404. This classification is not ideal, if you want a page to 404 you should make sure it returns a hard 404, and if your page is listed as a soft 404 and it is one of your main content pages, you need to fix that page to make sure it doesn’t get this error.

How Soft 404's come to be

If you are returning a 404 page and it is listed as a Soft 404, it means that the header HTTP response code does not return the 404 Page Not Found response code. Google recommends “that you always return a 404 (Not found) or a 410 (Gone) response code in response to a request for a non-existing page.“

We saw a bunch of these errors with one of our clients when we redirected a ton of broken URLs to a temporary landing page which only had an image and a few lines of text. Google saw this as a custom 404 page, even though it was just a landing page, and categorized all the redirecting URLs as Soft 404s.

Timed Out

If a page takes too long to load, the Googlebot will stop trying to call it after a while. Check your server logs for any issues and check the page load speed of your pages that are timing out.

Types of timed out errors:

  • DNS lookup timeout – the Googlebot request could not get to your domain’s server, check DNS settings. Sometimes this is on Google’s end if everything looks correct on your side. Pingdom has an EXCELLENT tool to check out the DNS health of your domain and it will show you any issues that pop up.
  • URL timeout – an error from one of your specific pages, not the whole domain.
  • Robots.txt timeout – If your robots.txt file exists but the server timed out when Google tried to crawl it, Google will postpone the crawl of your site until it can reach the robots.txt file to make sure it doesn’t crawl any URLs that were blocked by the robots.txt file. Note that if you do not have a robots.txt and Google gets a 404 from trying to access your robots.txt, it will continue on to crawl the site as it assumes that the file doesn’t exist.

Unreachable

Unreachable errors can occur from internal server errors or DNS issues. A page can also be labeled as Unreachable if the robots.txt file is blocking the crawler from visiting a page. Possible errors that fall under the unreachable heading are “No response”, “500 error”, and “DNS issue” errors.

Unreachable Errors Make Man Sad

There is a long list of possible reasons for unreachable errors, so rather than list it here, I’ll point you to Google’s own reference guide here. Rand also touched on the impact of server issues back in 2008.

Conclusion

Google Webmaster Tools is far from perfect. While we all appreciate Google’s transparency with showing us what they are seeing, there are still some things that need to be fixed. To start with, Google is the best search engine in the universe, yet you cannot search through your error reports to find that one URL from a month ago that was keeping you up at night. At least they could have supplemented this with good pagination, but nope you have to physically click through 20 pages of data to get to page 21. One workaround for this is to edit the page number by editing the end of the URL string that shows what part of the errors list you are looking at. You can download all of the data into an Excel document, which is the best solution, but Google should still upgrade Webmaster Tools to allow searching from within the application.

Also, the owner of the site should have the ability to delete ALL sitemaps on the domain they own, even if someone else uploaded it a year ago. Currently you can only delete the sitemap that you yourself uploaded through your Webmaster Tools account. If Jimmy from Agency X uploaded an image sitemap a year ago before you let them go, this will still show up in the All Sitemaps tab. The solution to get rid of it is to let the sitemap 404 and it will drop off eventually but it can be a thorn in your side to have to see it every day until it leaves.

Perhaps, as Bing starts to upgrade its own Webmaster Tools, we will begin to see some more competition between the two search engines in their product offerings. Then one day, just maybe, we will get complete transparency and complete control of our sites in the search engines.

Web Hosting Mumbai

by Administrator 10. October 2011 06:06

Website hosting serves as a foundation stone for online existence and consequently online promotion. It is a mode through which companies or individuals launch their website on www i.e. World Wide Web. The first and foremost step for a company that wishes to have a web presence is to sign up with a Web Hosting company.

Techno Webmart provide you with a flexible and an affordable means of establishing your presence on the Internet and World Wide Web. We recognize the time investment in establishing a web site, and we developed Web Hosting Services to allow you expand as necessary; without ever changing servers.

Our web hosting plan is suitable for any static or dynamic website developed in HTML, Flash, Photoshop, Frontpage, Dreamweaver, NVU or any other web authoring tool. You can also host your blog, forum, e-commerce web site or any other portal or solution developed in PHP/MySQL,ASP.NET.

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Benefits of Techno Webmart's web site Hosting Services

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One Page Website Packages

by Administrator 5. October 2011 09:53

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One Page Website is a low cost web publishing option for businesses that don't need complex and expensive websites. We know that the important thing for most small businesses. A website that is Google friendly, that displays contact details to potential clients and, above all, costs less than the new revenue it brings in.

One Page Website includes

  • 1 page website design (a static page design).
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Get extra discount on your website with our TOP-UP Packages

Note : Contents and Logo to be provided by the Client in Soft Copy either in pdf or in Word Document.
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