How to use Google Webmaster Tools

by Administrator 11. August 2011 10:33

Web crawl errors

Web Crawl errorsOn opening Google Webmaster Tools I select a site. If you do that, the first thing you see is the diagnostic tab, with in it an overview of the latest web crawl errors Google encountered. This is the first thing I check out, as it provides very important data on the current status of the site. If you have a lot of URL's that are either not found, unreachable, or timing out, you should look in to those and fix them. URL's that aren't found might be caused by people linking to you making an error in typing the URL. You could either ask those people to change that URL, if you know who is linking to you like this, or 301 redirect the page that Google didn't find to the correct page. Be sure to check out all errors, and make sure you click all URL's to see what happens.

The crawl rate

The second thing I look at is the crawl rate, linked in the menu on the left under tools. In this page, you want to see this box:

Crawl rate

You want to be sure that Google does not want to crawl your site faster, if it does, you can put it to faster. If that's the case though, chances are that your visitors aren't experiencing a fast site either. So you want to speed up your server, or get your hosting provider to speed it up.

Above this box is an overview of the Googlebot activity over the last 90 days. Check out the graphs that are hidden underneath the links, and make sure that the number of pages crawled per day and the number of kilobytes downloaded per day isn't going down drastically, but also don't obsess over slight downward movements. You also want to make sure the time Googlebot spends downloading your pages is "stable".

Statistics

The next tab is the statistics tab. When you open this, the first thing you'll see is a table showing "The PageRank of your pages in Google", and a table showing the page with the highest pagerank for the last three months. I don't think this data is very interesting, especially because PageRank is only shown as High, Medium, Low or "Not yet assigned". If these things change heavily though, and you weren't expecting them to change, you might want to take a look at your IBL's.

Something else in this tab is a lot more interesting, though you might have gathered this data using other tools. Under "Page analysis", there are two tables showing the common words for both your site's content, and the common words in external links to your site. If you consider that the anchor text used for links towards your site is a very important factor in your rankings, you understand that this is an important table to have a look at. Any keywords that you're targeting that aren't in there? Perhaps you should think about your link building strategy again...

The Links tab

The tab with, in my opinion, the best information in Google Webmaster Tools for an SEO is the links tab. This shows an overview of all the pages on your site which Google has found links to, and the amount of links it has found to these pages. Clicking on the number next to the page URL shows the specific page Google has found the link towards that page on. If you use the extension I created, Google Webmaster Tools External Links++, you will also get the anchor text for the link and the PageRank for the page linking towards you.

I use this data regularly to check on which links Google has indexed, and how many links I have gathered with my new tools, link-bait actions etc.

Conclusion

If you use Google Webmaster Tools like this regularly, you'll be aware of any (indexing) problems with your site in time, and have a thorough understanding of how your site is doing. Make sure you add this to your weekly routine!

 

Posted by technowebmart.com - website designing & development company Mumbai

Google Search Engine Optimization

10 Ways to Increase Your Site Crawl Rate

by Administrator 11. August 2011 10:07

Regular and frequent visits by the crawler is the first sign that your site appeals to Google. Thus the most efficient way to get frequent and deep crawls is to develop a website that search engines see as important and valuable.

Note that you can’t force Googlebot to visit you more often – what you can do is to invite it to come. Possible measures to take to increase the crawl rate may include:

  1. Update your content often and regularly (and ping Google once you do) – well, an obvious one, so not much to describe here; in a word, try to add new unique content as often as you can afford and do it regularly (3 times a week can be the best solution if you can’t update your site daily and are looking for the optimal update rate).
  2. Make sure your server works correctly: mind the uptime and Google Webmaster tools reports of the unreached pages. Two tools I can recommend here are Pingdom and Mon.itor.us.
  3. Mind your page load time: note that the crawl works on a budget – if it spends too much time crawling your huge images or PDFs, there will be no time left to visit your other pages.
  4. Check the site internal link structure: make sure there is no duplicate content returned via different URLs: again, the more time the crawler spends figuring your duplicate content, the fewer useful and unique pages it will manage to visit.
  5. Get more back links from regularly crawled sites.
  6. Adjust the crawl speed via Google Webmaster tools.
  7. Add a sitemap (though it’s up for a debate whether the sitemap can help with crawling and indexing issues, many webmasters report they have seen increased crawl rate after adding it).
  8. Make sure your server returns the correct header response. Does it handle your error pages properly? Don’t make the bot figure out what has happened: explain it clearly.
  9. Make sure you have unique title and meta tags for each of your pages.
  10. Monitor Google crawl rate for your site and see what works and what not:

crawl rate via Google Webmaster tools

crawl rate tracker


Posted by technowebmart.com - website designing & development company Mumbai

Google Search Engine Optimization

How To Ask GoogleBot (Google) To Crawl Your Site

by Administrator 11. August 2011 09:50

How can you induce GoogleBot into crawling your site.

Although there is no magic shot that guarantees inducement of the crawl you can always increase your chances of that crawl in a few ways.

  • Submit a Sitemap file to Google Webmaster Tools
  • Make sure you have plenty of links pointing to your site from pages that are already in the Google index
  • Build out a real sitemap for users
  • Make sure you have a search engine friendly site
  • Increase the crawl rate at Google Webmaster Tools to "Faster"

I am sure there are many other ways to help induce a crawl, but here are just a few good ways to do it.

Google Search Engine Optimization

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